September 2007 Sales Figures

Last month’s estimates on sales figures have come in. With its fourth issue New Warriors volume 4 barely tips below 40,000. The decline is showing signs of slowing, but it’s just a little too much. I was expecting it to get into the 30K range in another issue or so. We’re still good, but it would be nice if the book started leveling off.

Avengers: The Initiative took another surprising hit this month for its sixth issue, shedding about 10,000 copies. It might be the title leveling off now that the previous tie-in banners of World War Hulk and The Initiative are gone. There could be a few readers not showing up for the fill-in artist. The book is still in the Top 20, just barely, and moving nearly 75,000 copies, so its far from panic time, but some stabilizing would be nice.

Nova drops a little on its third tie-in issue to the Annihilation: Conquest event. The book now sits at just under 37,000, around the same level as the third issue of the Annihilation: Nova mini-series. If the parallel holds up, next issue should be around 35,000 but I suspect it will be less than that, as the Annihilation: Conquest lead-in mini-series haven’t been selling as well as the original Annihilation lead-in mini-series.

Spinning off of the ongoing Thunderbolts, which was late and didn’t ship in September, the Penance: Relentless mini-series debuts at just over 30,000 copies. The Thunderbolts: Desperate Measures one-shot performed better in July with a little over 40,000 copies. It could be the lack of the Thunderbolts brand on the cover, although Civil War was rather prominently splashed across the top. It could also be the lack of Warren Ellis’ name in the credits. Or could just be that there aren’t as many people interested in a solo Penance series. Still, it did okay and certainly performed better than a solo Speedball mini-series probably would have done a year ago. Unfortunately, we don’t yet have any numbers on how the original Speedball series sold back in 1988 and 1989, although given the general differences in the strength of the industry it most likely did better. Still, it would be interesting to compare.

Loners #5 is released a month late and finally levels off. Unfortunately it’s leveled off at 15,500 readers, which isn’t nearly enough to support an on-going series. Although, I suspect hopes for that were abandoned at least two or three months ago. There’s still hope for the characters. Some or all of them are supposed to show up in this winter’s Marvel Holiday Special and a second Loners mini-series pitch is supposedly in the works by writer C.B. Cebulski. With any luck, the trade paperback that comes out in December will make up for the lackluster sales here.

Finally, Fantastic Four & Power Pack #3 brings up the back with standard sales for the All-Ages Power Pack mini-series. As usual, the real money is made in the digest-sized collections at book stores and other outlets. So while there is a very gradual and slight decline, it’s probably not much of a concern at all. It would be nice to see the recently announced Power Pack: Day One mini-series, after next month’s Iron Man & Power Pack mini-series wraps up in February, bump things back up a little bit.

September 2007
19 Avengers: The Initiative #6 – $2.99 – 74,161
52 New Warriors #4 – $2.99 – 39,985
60 Nova #6 – $2.99 – 36,967
77 Penance: Relentless #1 – $2.99 – 30,444
127 Loners #5 – 15,556
216 Fantastic Four & Power Pack #3 – 5,398

Click here for the updated listing of Sales Estimates figures dating back to 1996 and more information on what the numbers mean.

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