July 2007 Sales Figures

Estimated sales figures for comics released in July 2007 have been released.

New Warriors #2 takes the fairly standard second-issue dip in sales, slipping just out of the Top 50 and selling a little over 45,000 copies to North American retailers. This is a good indicator that the book is performing healthy enough to sustain its ongoing status.

Meanwhile, Avengers: The Initiative continues strong in the Top 20. The fourth issue moved just under 100,000 copies, recovering slightly from last month’s minor drop.

The Thunderbolts: Desperate Measures one-shot performs below the regular Thunderbolts series, as expected. Despite a different creative team, it still keeps the franchise in the Top 100 and moves over 40,000 copies.

Nova #4, the first issue to tie in to the Annihilation: Conquest event, didn’t hold the two-issue bump from the Initiative tie-ins. The book brought in 40,000 North American readers. The book could be leveling off following its strong debut despite the Annihilation connection. Another mild drop is likely to occur following the Annihilation: Conquest issues, perhaps to the respectable levels of the Annihilation: Nova mini-series.

Deadpool/GLI: Summer Fun Spectacular closed out the Top 100 with an estimated 23,000 copies sold to North American retailers. Not bad for a seasonal one-shot starring characters that aren’t exactly marquee headliners. The higher cover price likely made returns better.

Loners continues its disappointing decline. Over 15,000 copies were moved, losing about another 2,000 readers. The title’s sales are now comparable to Marvel’s Official Handbook series, which has a higher cover price and reportedly lower production costs. While hopes of the mini-series becoming an ongoing are certainly over, a sequel isn’t impossible. Like Runaways, Loners could still do well in the book market. A model similar to Power Pack’s series of mini-series is also possible, although they are probably assisted by the team-up nature of their books.

Speaking of which, Fantastic Four & Power Pack #1 got the standard bump from a first issue in relation to last month’s Hulk & Power Pack #4. However, there continues to be an ever so slight decline in sales from one mini-series to the next. As mentioned, the digest-sized collections of these mini-series is where Marvel gets their money, so this may not even be a concern. A gradual decline in sales over time is a standard in the industry.

July 2007
13 Avengers: Initiative #4 – $2.99 – 94,740
57 New Warriors #2 – $2.99 – 45,804
62 Thunderbolts: Desperate Measures #1 – $2.99 – 41,541
65 Nova #4 – $2.99 – 40,159
100 Deadpool/GLI: Summer Fun Spectacular #1 – $3.99 – 22,856
133 Loners #4 – $2.99 – 15,645
211 Fantastic Four & Power Pack #1 – $2.99 – 6,574

Click here for the Sales Estimates figures dating back to 1996 and more information on what the numbers mean.